Everybody is talking about Paid Advertising these days. Companies all over the world spent millions of Euros on Google or Facebook campaigns, and you still wonder what is so great about it, why anyone would like to invest in such way of reaching the customer?
Here are the main benefits that we have experienced while running campaigns for our clients.
Your website on top of the search in the top browsers
People don’t go further than 1st page of their web search, they even don’t like going further than top 5 results. If driven by professionals, Pay Per Click marketing should be the fastest way to get you there.
The traffic is immediate
Of course, that website with great SEO content can get a lot of traffic for free, but man.. this really takes a lot of time. Setting up a google ad campaign (at least technically) is quite easy, and it will not take more than half an hour. That means you can get the traffic to your website as soon as within an hour since starting the campaign (as long as it’s done right).
Changing an ad displayed in sponsored results is easy. If you are working with an effective team of growth hackers they will test, edit, change, adjust and optimize your ad until they get the results you expected (or better). On the other hand, it is hardly possible to test the natural results as they take a lot of time to reflect on being changed.
Bringing the quality traffic
Having the opportunity to use keywords, a text of the ad, site links, landing page -> all of this helps to make sure the person that clicks on the ad is the one that will bring benefits to your business. If all the pieces are consistent and wisely connected with each other, it helps your ad reach the targeted user and let them know about your product and service.
Control on your investment
Thanks to all tracking features that for example, Google offers to all their paid pay click customers, you can track down every single Euro spent on the campaign. You know exactly when it is worth to spend more and when is the time to stop the campaigns that are completely useless.