Marketing plays one of the most important roles in the success of your business. If you are thinking about growing and expanding your reach, you should read why outsourcing your marketing can save you money and mount up your business.
According to Deloitte’s “Global Outsourcing Survey” (2016) the main drivers for companies to outsource are cutting cost (59%), enabling core business functions (57%), and solving capacity issues (47%).
Decrease cost and risk
The cost of a new employee goes way beyond their salary. It also includes the recruiting, the training and all the other elusive costs. A study published by the Centre for Economics and Business reported that SMBs meet an average employment cost of £35,5K / employee. Above these, you should add the risk associated with the employment. Such investment in the wrong person could be a threat to the business.
Focus on the core of your business
Your focus should be on the business. Everything else should be handled by the right people and not be your worry. Instead of focusing on your core business competencies, you’re concentrating on issues that are less significant or you have less expertise in.
Your company’s capacity will be fully focused on the gist of the business
Marketers aren’t machines, they are humans who need breaks and holidays. Therefore, the consistency of your marketing could suffer from staff problems and annual leave. When your staff are sick or on leave, everything goes off track, and statistically, the marketing is the first to suffer. A great example is the content production. You can’t just stop blogging for a few weeks over the festive season. If you do, Google will notice and your organic rankings will suffer a damage.
Other reasons why you should think about ourscourcing your marketing
Instead of a one-man show, you get an entire team of experts who have industry experience and “been-there-done-that” attitude to deal with your marketing mix. 44% of market leaders say they can’t find the right combination of people and skills. Filling one role can be challenging, imagine building an entire marketing team (SEO, PPC, Social, Content, Multi-language strategy etc.)
You avoid training cost and time. Providing employee training is the basis of your business growth and is also essential to remain competitive in your niche. However, training also can also be challenging for many companies. Working with an agency means that you will get a fully integrated service, without wasting money or time. Their staff already have the depth and breadth of skills needed. It will also free up your staff so that they can focus on the areas where they can make the best use of their time, without ever worrying about staff leave or gaps in delivery.
Online Growth Team can help you with your SEM strategy and implementation. Stop overspending, start generating! Our clients’ list spreads in different industries, such as Insurance Services, Healthcare, Retail, Consumer Products and Technology. For every client, we look spherically at their enterprise and develop solutions that can have an impact on how they do business. Get in touch with us for a quote.