Focusing on the wrong Keywords
Choosing the broad keywords is not necessarily the best strategy especially if your budget is tight. You should be very specific with your keywords. Better to test more targeted keywords and adjust depending on the results.
Not working on accounts
Not setting up the goals first
Not bidding on your brand
Not measuring the return on investment
Not including negative keywords
So you have decided to hire digital marketing professionals to work on growing your business. And now what? How to find the best one that would suit your needs? Common sense tells you to choose an agency with the big name, existing for a long time, hiring hundreds of employees and covering a variety of subjects. Maybe you must choose small digital marketing agency?
If you are looking for a flexible approach, quick responses and creative ideas, perhaps that is not necessarily the right choice for you. Here are the 5 reasons why you should actually consider working with this agencies.
When you need a quick advice, schedule a call to clarify something or you decided to make last minute changes? You may not get a quick response on any of those while working with large companies. The boutique agencies tend to value the customer more and keep them happy offering excellent customer service and flexibility the client expects from them. This is especially important if you decided to work with digital marketing for the first time and you don’t have the clear vision of what you really want to do. You will have a lot of questions and probably change your mind many times during the process, that requires time and patience from the partner you work with. Consider that.
Risk and reaction time
Taking a quick decision to set up new campaigns, turn everything upside down and go for new strategy. None of this can easily happen in a big company with corporate atmosphere and procedures to apply. Sometimes marketing decisions have to be fast because to win big, you need to react quickly as the environment is changing constantly.
With small agency there is no need to choose strictly from the predetermined packages of services, no matter if you need all of them or not, The smaller the agency the more flexible they are in terms of offering the services tailored to your company needs.
Innovation and creativity
Small agencies create big ideas because they attract open-minded employees and encourage them to participate. They usually work in an atmosphere where the people feel motivated to share ideas and brainstorm together no matter the grade or years of experience.
Big agencies charge big prices where it does not necessary goes with the big quality of work or big results. Why? Well, hiring a big fish in the business cost a lot of money, but you never known if the famous expert will be working on your project, it could actually be an intern… think about it. Winning big prizes also cost money and at the end of the day is the result that counts, right?