Everybody is talking about Paid Advertising these days. Companies all over the world spent millions of Euros on Google or Facebook campaigns, and you still wonder what is so great about it, why anyone would like to invest in such way of reaching the customer?
Here are the main benefits that we have experienced while running campaigns for our clients.
Your website on top of the search in the top browsers
People don’t go further than 1st page of their web search, they even don’t like going further than top 5 results. If driven by professionals, Pay Per Click marketing should be the fastest way to get you there.
The traffic is immediate
Of course, that website with great SEO content can get a lot of traffic for free, but man.. this really takes a lot of time. Setting up a google ad campaign (at least technically) is quite easy, and it will not take more than half an hour. That means you can get the traffic to your website as soon as within an hour since starting the campaign (as long as it’s done right).
Changing an ad displayed in sponsored results is easy. If you are working with an effective team of growth hackers they will test, edit, change, adjust and optimize your ad until they get the results you expected (or better). On the other hand, it is hardly possible to test the natural results as they take a lot of time to reflect on being changed.
Bringing the quality traffic
Having the opportunity to use keywords, a text of the ad, site links, landing page -> all of this helps to make sure the person that clicks on the ad is the one that will bring benefits to your business. If all the pieces are consistent and wisely connected with each other, it helps your ad reach the targeted user and let them know about your product and service.
Control on your investment
Thanks to all tracking features that for example, Google offers to all their paid pay click customers, you can track down every single Euro spent on the campaign. You know exactly when it is worth to spend more and when is the time to stop the campaigns that are completely useless.
So you have decided to hire digital marketing professionals to work on growing your business. And now what? How to find the best one that would suit your needs? Common sense tells you to choose an agency with the big name, existing for a long time, hiring hundreds of employees and covering a variety of subjects. Maybe you must choose small digital marketing agency?
If you are looking for a flexible approach, quick responses and creative ideas, perhaps that is not necessarily the right choice for you. Here are the 5 reasons why you should actually consider working with this agencies.
When you need a quick advice, schedule a call to clarify something or you decided to make last minute changes? You may not get a quick response on any of those while working with large companies. The boutique agencies tend to value the customer more and keep them happy offering excellent customer service and flexibility the client expects from them. This is especially important if you decided to work with digital marketing for the first time and you don’t have the clear vision of what you really want to do. You will have a lot of questions and probably change your mind many times during the process, that requires time and patience from the partner you work with. Consider that.
Risk and reaction time
Taking a quick decision to set up new campaigns, turn everything upside down and go for new strategy. None of this can easily happen in a big company with corporate atmosphere and procedures to apply. Sometimes marketing decisions have to be fast because to win big, you need to react quickly as the environment is changing constantly.
With small agency there is no need to choose strictly from the predetermined packages of services, no matter if you need all of them or not, The smaller the agency the more flexible they are in terms of offering the services tailored to your company needs.
Innovation and creativity
Small agencies create big ideas because they attract open-minded employees and encourage them to participate. They usually work in an atmosphere where the people feel motivated to share ideas and brainstorm together no matter the grade or years of experience.
Big agencies charge big prices where it does not necessary goes with the big quality of work or big results. Why? Well, hiring a big fish in the business cost a lot of money, but you never known if the famous expert will be working on your project, it could actually be an intern… think about it. Winning big prizes also cost money and at the end of the day is the result that counts, right?